Wednesday, 26 February 2020

SEO-friendly CMSs in 2020

SEO-friendly CMSs in 2020

An SEO-friendly CMS must meet several basic requirements imposed by technical and content optimization best practices.

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Technical requirements:

  • Specify a preferred domain
  • Unique URLs
  • Manage URL structure and taxonomies
  • Ability to manage redirects
  • Generate an XML sitemap
  • Manage robots.txt file
  • Fast page load time
  • Manage structured data
  • Canonical URLs
  • Mobile friendly

On-page optimization requirements:
  • Manage page titles
  • Manage page descriptions
  • Manage <h> tags
  • Manage <alt> tags

Most CMSs meet the majority of these requirements out of the box. Any missing functionality can often be added with the existing plugins. I am persuaded that there is no CMS that is especially more SEO-friendly than another. CMSs differ in the amount of work one needs to invest to meet SEO requirements. If you search Google for the "best CMS for SEO", you will notice that WordPress is on top of almost all charts.

Conclusion

Choosing the right CMS for your project is time-consuming but it is worth the effort. Three main factors come into play and should influence your choice: the purpose of your website, your budget, and available technical skills. Picking out a CMS that is just considered to be SEO-friendly might be less than optimal.

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