What you Know about Google Updated Penguin 4.0 Algorithm ?

Google has rolled out its new algorithm Google Penguin 4.0. Michael Jenkins explains how these changes will affect your website and what you can do to avoid being penalized.

It’s been a two-year wait for SEO Tragics – Google’s anticipated Penguin 4.0 started rolling out over the weekend and while it’s too soon to see the full impact here’s what you need to know.  

What is Google Penguin?

 In a nutshell Penguin is the name for a Google algorithm designed to catch websites that are spamming search results.  The first iteration launched in 2012, the last update to the algorithm was in 2014 and now Penguin 4.0 landed on the weekend.

 Tell me more about Penguin 4.0

 Penguin 4.0, dubbed the ‘real time update’, has targeted over-optimized sites. Over-optimization is two-fold. Firstly, when there is an overuse of keywords that are unnaturally placed, second is the over optimization of link profiles, so if you have too many links from external sites pointing to the same keywords on your page, it’s time to update your disavow file before you get penalized. Moving forward, there’s one thing that’s for certain – use keywords to write for your audience, not for search engine rankings as you will get found out quicker than ever!

   
How exactly will sites be affected?

The two key changes are:

1. You will start to see considerable fluctuations in Google rankings from now as real-time updates will occur as updates are made to a site.
2. Penguin 4.0 is more granular and penalises specific pages on a site. In the past it was a domain wide penalty.

 Pros

• Penguin is real-time! When a webmaster updates or optimizes their website Google will now recognize these changes quickly; and rankings will change accordingly – no more lag time!

• Penguin 4.0 penalizes competitors sites that aren’t doing things by the book and taking short cuts for short term rankings. If you have been doing things well and building genuine authority in your marketplace online then it’s likely to see a positive effect on rankings.

 Cons

• Penguin is real-time. I hear you – I’ve named it as a ‘pro’ but it is also a watch out.  You need to ensure your site is being optimized and updated correctly – Google will now notice errors faster than ever that can quickly alter your ranking.
• SEO is becoming much more sophisticated over time and Google is getting faster at seeing unnatural tactics. Regularly updating your SEO strategy and keeping constant monitor on your websites back links is essential to remain compliant with Penguin 4.0

How can I make the most out of Penguin 4.0?

Marketers should always keep an eye on back links and perform regular checks using the Google disavows tool. The main difference between good and bad backlinks depends on the quality of the website they are on.  Bad backlinks will see your site penalised. If you have noticed fluctuations in rankings there are a few steps you can take to help:

• Clean out hazardous links
• Review keyword density on site. Is the keyword repetition natural?
• Create some branded links. The fastest way to do this is though citation building 

Watch this space. 
Penguin 4.0 has literally just landed we’re bound to learn more in the coming week as it rolls out.  Keep your eye out for more insights.

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We have quite recently entered year 2016. Just before New Year's Eve, I demonstrated to you our interpretation of the year 2015 in web improvement. Presently it's a great opportunity to investigate the new year. With forthcoming structures, effective advancement devices and advancing advances, this year searches extremely encouraging for web designers. Here are our thoughts on the top web development trends for 2016.

Motion User Interface or Motion UI

It is generally utilized for rapidly making activitys and CSS moves. With Motion UI, it is less entangled to make an application's moves look smooth and rich with predefined movements. The way prototypical energized components incorporate consistently into sites makes Motion UI a standout amongst the most favored libraries by designers. A year ago, we saw a rising pattern of Motion UI which is certain to stay for the following couple of years.

Advanced platforms mean new responsive design

A ton of new tech is going to the business sector and that implies things are going to change. New advances are just barely demonstrating their first applications yet improvement in 2016 will set the phase for the coming years. Responsive configuration will never again be confined to 'portable first' or versatile responsiveness as it were. There are as of now a plenty of different gadgets, screens and incorporated wearable contraptions like Apple watch, Google Glass and Oculus Rift which are probably the most discussed advancements. These advances keep on growing in fame. Notwithstanding these, Semantic UI is another outline structure from a year ago that keeps on being popular.

 

Internet of Things (IoT) will have a huge impact

The Internet of Things has taken app development to a new level. According to Technavio, IoT will grow by 31.72% (CAGR) between 2015 and 2019. Gartner also predicts that at least half of the IoT development will come from startup companies which are in business for less than 3 years. By linking smart objects to the internet, IoT enables the exchange of data that was never possible before. As more and more devices are being connected and accessible to the network, we’ll find web developers coming up with upgraded solutions to help users control and communicate with their everyday gadgets and equipment.

Browser based IDEs

Odds are that you have your own favorite development environment. Maybe you fell in love with VIM years ago or you’re an IntelliJ fanatic. That’s going to change soon as more and more people are starting to use cloud-based versions of IDEs. They’re fast and they’re accessible, and some of them have a huge community behind them. Flexibility is key here, and while you may not use these tools full time, it’s definitely good to know that they’re available if you want to do a quick test of a bootstrap code of Jade without having to download a single file.

Full-screen navigation design

Full-screen navigation design is a feature that improves the user experience on mobile devices. Let’s say a user is navigating a website on his mobile phone and he comes across a registration form. As he taps on the registration form, the form jumps to a full-screen size enabling the user to fill out the form in a more natural way. More and more web developers and designers are developing sites for full-screen navigation designs and this trend is going to continue.

Real-time everything.

2016 will see a rise in new apps that work in real-time. Real-time analytics is rapidly finding its implementation in desktop and mobile apps. Similarly, live streaming will also become increasingly important in the social media marketing world with apps like Periscope and Meerkat gaining prominence. Real-time is just about to break out.

Containers will become huge

Containers have been around for quite some time. But the web development world saw a lot of actions and changes after the introduction of Docker. Docker is a container service that enables faster development of software even in an isolated environment. Basically, a container has all the dependencies it requires to run an application on its own. This means developers can build, test, run and deploy an app anywhere faster. The service runs regardless of the environment it is in. This year, Docker will continue to develop, add features and gain security.

Blocking of advertisements on sites

Across the world, website owners are losing money to advertisement-blocking plugins. In one year alone, UK ad blocking grew by 82% and reached 12 million active users. This affected the earnings of not only the smaller sites that depend on advertising revenues but also the big media publishers. In 2016, websites will do their best to minimize the effect of ad blocking. A number of techniques will emerge that will neglect the effect of ad-blocking plugins. You can also expect the sites to come up with innovative and persuasive ways of showing advertisements to their users.

Security everywhere

Mobile is becoming more and more prevalent and this can have its own downsides. Mobile is becoming a focal point of security breaches and a lot of effort will be put into making sure apps are as secure as they can be.

The computer vision power of the browser

The last couple of years have seen major developments in the things you can do inside your browser. With various frameworks (such as tracking.js) and new binary formats (like WebAssembly) emerging on the market, JavaScript has become the de-facto language of the browser. And it has made the browser even more powerful. It remains to be seen which JavaScript frameworks and tools will go mainstream in 2016. But one thing’s for sure: JavaScript is here to stay. And it will keep its role as one of the most popular programming languages in 2016.

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Web Design Trends To Watch In 2016

On the off chance that one thing's valid about outline, it's that it is continually developing. Outline is rapid, and must change in accordance with suit both frame and capacity. Due to this steadily evolving nature, it can be a test to stay aware of the most up to date plan patterns.

 

User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.

 Hero Images:

 
One of the best ways to capture a user’s attention is with a striking image. Featuring an HD image with a compelling call to action can increase conversions. According to Jerry Cao at Awwwards, “Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either.”

Material Design:

Google’s material design style language is the next dimension to the flat design craze. Material design gives more depth to flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations.  

Typography:

 

 Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic, and calligraphic fonts are becoming popular because they feel personal and tangible.  

Background Videos And Animations:

 
Using background videos and animations can either add an interesting dimension to a page, or distract the user. When executed well, this trend can enhance a page’s content. The key is to play with frame rates until the videos and content are cohesive and seamless. According to Jerry Cao at Awwwards, “A simple animated background can add visibility to a site, but should be used in moderation or it can be very distracting to the user. The key is to work on individual sections or create a gentle movement of an entire image.”

Hover Animations:
 

 

When users are unsure about an element’s function, they tend to hover their cursor over it. Hover animations capitalize off of this intuition by providing the user with instant feedback. This enables their browsing experience to remain simple and uninterrupted.

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Google Search Update happening?

The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.

Have you checked your Google natural inquiry movement toward the beginning of today? If not, you may need to. It appears Google may have changed their pursuit positioning calculation, your website might rank higher or lower or the same in the event that this redesign has affected your site pages.

Google has not yet affirmed the upgrade but rather taking into account a ton of gab in the hunt group, it appears like an overhaul is without a doubt happening. To be clear, it seems like there were two updates in the past twenty-four hours. The large update seems to be around core web search, which kicked off earlier this morning or late last night. The second update was likely around local rankings in Google.

Google Core Search Ranking Update:

Again, Google has not confirmed that there was an update – we’ve emailed them this morning and we hope they get back to us soon. The search community overall seems to be debating that there was an update but there is a huge number of ‘SEOs’ who are saying they do indeed see ranking changes in their verticals.

It also doesn’t seem to be a specific industry but rather across all industries and verticals. Search ranking tracking tools also see an update, such as Mozcast, SERP Metrics, Alogoroo, and Accuranker. In fact, Mozcast is showing higher temperatures then they have in a long time:

Our gut tells us this is not a Penguin update but rather a core search change but again, we are waiting on hearing back from Google.

Google Local Pack Ranking Quality Update:

Again based on industry chatter, this mostly from the Local Search Forums community, there seems to have been a ranking update.

Most the local SEO experts are saying this is related to a quality update based on Google removing a lot of spammy local results. Local results have thus shifted and changes because removing a local result due to quality issues will result in different local results showing up. Not all are convinced this is purely a quality update but rather an update the local ranking algorithm.

Just like with the core web search ranking update, we asked Google for a comment on this update and hope to report back soon when we hear back from Google.

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