SEO is like PR for your website. Get more people to visit your site by following these seven inside tips.
Site design improvement—SEO—is one of the top approaches to pull in guests to your site. A huge number of individuals utilize web indexes like Google and Bing every day, and if your webpage isn't advanced for hunt, you're passing up a major opportunity for incalculable potential clients.
By doing some SEO—consider it PR for web indexes—you help the chances that your webpage will be found, and increment your item or administration's perceivability. Prepared to begin? Here are seven basic strides.
1. Keyword Research: People are searching for your products and services, but they may be using words you're not anticipating. That's where keyword research comes in. It allows you to understand the ways your customers are searching. For example, if you sell footwear, you might assume people are searching for your products using that word. But are they also using other words?
The Google AdWords Keyword Tool can show you this. You can enter a word and see how often people search for that word and related ones. Using the tool, I can discover that people do search for "footwear"—30 million searches per month for that word. But nearly 70 million are using the word "shoes." That's important to understand, because if you're only talking about "footwear" on your site, you may be missing all those people interested in "shoes."
2. Good Content: Once you understand what people are searching for, you can then ensure you have quality content that matches. For example, say that you sold strollers and saw that there was interest in an "all-terrain" type. Do you have a page about them? If not, that's content you might want to create.
Would you want to read that? There's a difference between just using a word over and over in copy and having great content about a topic. Great content adds value, and helps inform and guide readers.
Just having a dedicated page listing your all-terrain strollers might be enough. That's as much SEO as writing copy for the page. But you can go beyond merely selling or listing items by offering advice that may help you gain search engine visibility.
You'll find that this page uses the term "all-terrain strollers" several times, but it never feels forced or excessive. It's a natural part of talking about the subject, a compelling read for anyone looking to make this type of purchase. This is good content, and the type of content that search engines say they want to reward with high rankings.
3. Accessibility: Once your content is online, can the search engines actually find it? Search engines need to be able to "crawl" your website and locate pages that they can add to their searchable "book" or "index" of the Web. It's possible to block them without realizing this. Here's a fast, easy test to tell.
If you don't see any or only a few of your pages, you might have an indexing problem.
Another issue is whether your pages are heavy on images or multimedia content. Search engines like text. Whatever you can copy-and-paste from a page and put into a program like Notepad or TextEdit, that's what they're going to "see."
Don't get me wrong. Images and multimedia content can be great to include on a Web page. But don't let them be the only thing on your page. Have textual content too. Search engines will like this, as will your human visitors.
4. Health Check: Closely related to accessibility, there are ways you can check on the "health" of your site, in terms of SEO. Two leading ways are free and trustworthy, offered by the search engines themselves.
is a toolset and advice resource offered by Google. Bing Webmaster Tools
is a similar resource offered by Bing. Enroll your site in these services, and they'll alert you to site issues such as whether you've been hacked or if your site is having crawling problems. They also provide data on things like how people are linking to you and the top terms people are using to reach your website.
5. Build Links: One of the primary ways search engines decide which pages should rank well is by looking at links to those pages. Content that has high-quality links pointing at it gets a boost.
Unfortunately, when people hear this, they often go about building links the wrong way. They think it's all about getting many links, rather than important ones. They may try to buy links, assuming that's an easy method. They may try building sheer numbers of links themselves, by dropping them in comments on blogs or into forum posts, regardless of whether they're relevant.
If you find a supposedly "easy" way to gain links, such as submitting a guest post to a site that accepts them from anyone, those are links that won't help you much. Search engines want to reward sites that gain "hard links
"—links that took an effort to gain. A guest post in a publication with a high standard, one that doesn't let just anyone write, might be an example of a hard link. So might getting a high-quality site to link to you from a relevant article or page on its site.
The type of site where you might want to earn a link is one you and potential customers regularly read. Build a relationship with the site. Discover who runs it. Understand what type of content they publish, how they tend to link to external sources. Using that knowledge, suggest your site in an appropriate manner.
6. Be Social: There is one legitimately easy way to earn those hard links—by being social. Get your site on Twitter, Facebook and especially Google+. Share your content through these and other appropriate social channels. In turn, your followers may share it with others. All that sharing is a "social signal" that search engines are beginning to use to help understand what's good content.
7. Be an Author: Google has a system called "Authorship" that allows you to link a page back to your Google+ account. Why bother? For one, it allows you to have your image appear next to stories you've authored. It also allows you to see how popular stories are on Google that you have created across a wide range of sites. In the future, authorship might even turn into an "Author Rank" way for Google to understand which pages are from trustworthy, respected people and thus should rank better.
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