As you know, yesterday I posted about the
big Google algorithm ranking update
and it seems to be getting a lot more attention this morning as SEOs
and webmasters dig into their rankings and traffic this morning.
First,
this update does seem to be to be link quality related and not content
quality related - but it is still very early to make such a judgement
call. Second, Google has still not confirmed or denied the update. But
Gary Illyes from Google did say they are constantly updating and I asked
him to name the update and he said he will name all ongoing updates as
Fred unless stated otherwise.
John Mueller and Gary Illyes from Google would not yet officially confirm this update out of the typical Google speak:
So we will go with Fred and name it based on Gary's request -- the Fred update. I even used
his own photo of Fred,
the fish for this story. So Gary gets credit for the name and the photo
here, although since he was on vacation for the past few weeks, I don't
think we can blame Gary for this algorithm update.
Based on reviewing most of the posts in the various threads at
WebmasterWorld and
Black Hat World,
I do think this update is more link quality related. Typically the
black hat space is more link focused and when those forums light up, it
typically and generally means there was a link quality algorithm update.
Of course, many are saying they never have done any black hat
techniques and got hit with this. That can be due to false positives or
they did do link building and they don't consider their technique of
link building to be black hat. I don't know for sure.
The tracking tools are mostly updated and showing significant updates also, although Mozcast is not yet updated today.
AccuRanker:
RankRanger:
SEM Rush:
Algoroo:
SERPMetrics:
Mozcast is now available:
I asked Glenn Gabe to show me some screen shots of sites he tracks and he shared both individual sites that jumped and declined:
To see some of the earlier chatter, see our
original post from yesterday.
I hope that the Fred Google update treated many of you on the upside and only your competitors dropped.
Forum discussion at
WebmasterWorld and
Black Hat World.
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